Coming Soon
Out of the Valley: From Invisible to In-Demand

The Playbook for Authors Who Want Readers Before They Publishe Secrets to Becoming a Sought-After Podcast Guest!

Most books disappear into obscurity—not because they aren’t great, but because no one knows they exist. Out of the Valley is the roadmap for authors who refuse to let that happen. Instead of writing in isolation and hoping readers show up later, this book teaches you how to test your ideas, build an audience, and create demand before you ever hit publish. Part strategy, part mindset shift, Out of the Valley will show you how to move from obscurity to impact—so when your book launches, people are already waiting for it.

Be the first to be notified when it's available, download the first chapter today.

EXPLORE

Out of the Valley: From Invisible to In-Demand

Most authors believe the hardest part is writing the book. But the real challenge begins the moment it’s finished. Without a built-in audience, even the best books struggle to gain traction. Out of the Valley flips the traditional publishing approach on its head—showing you how to market before you write, build demand before you launch, and ensure your book has impact from day one. Whether you're a first-time author or a seasoned expert, this book will help you avoid the silent launch that dooms most books and instead create momentum that carries your work forward.

Who It’s For

This book is for nonfiction authors, thought leaders, coaches, and entrepreneurs who want their books to do more than just exist. If you’re tired of the outdated “write first, promote later” model and want a strategy that ensures your book actually reaches people, Out of the Valley is for you. Whether you’re launching your first book or trying to revive interest in an existing one, this book will give you the tools to turn obscurity into opportunity.

brown rock formation during daytime

what you'll learn

  • How to Build an Audience Before You Publish
    • Why traditional book launches fail and how to avoid common mistakes.
    • The secret to creating demand for your book months before it's finished
    • How to identify and connect with your ideal readers before you even write the first draft
  • The Power of Guest Posting, Podcasting, and PR
    • How to leverage other people’s platforms to grow your audience
    • The exact steps to land guest post and podcast opportunities that position you as an expert
    • How to craft compelling messages that turn casual listeners and readers into future book buyers
  • The Psychological Edge: Staying Motivated Through the Valleys
    • Why doubt and resistance are inevitable—and how to push through them
    • The mindset shifts that separate successful authors from those who give up
    • How to use early struggles as proof that you’re on the right path, not a reason to quit

How to Make Your Book Impossible to Ignore

  • Turning Readers into Advocates
    • How to engage your audience so they spread the word for you
    • Why social proof is the most powerful marketing tool—and how to build it
    • The difference between passive readers and active fans—and how to create the latter
    Creating a Book Launch That Actually Works
    • Why launching starts months before publication, not the week of release
    • The step-by-step framework for stacking visibility before your book goes live
    • How to avoid the “one-week spike” and build lasting momentum
  • Expanding Beyond the Book
    • How to use your book as a foundation for speaking, consulting, or media opportunities
    • The best strategies for turning your book into a long-term business asset
    • How to think like an entrepreneur so your book continues working for you long after launch
river between rocky mountains during daytime

Table of contents

01

  • The Three Valleys Every Author Faces
  • The First Draft Drop: When the Excitement Fades
  • The Publishing Abyss: Why "Hitting Publish" Changes Nothing
  • The Marketing Void: Where Most Books Go to Die

02

  • Why Promotion Comes First
  • Writing Without an Audience Is a Risky Gamble
  • The "Build It and They Will Come" Lie
  • The Business Case for Testing Before Publishing

03

  • The Psychological Game of Book Success
  • How to Handle Doubt, Rejection, and Silence
  • Why Values Keep You Moving Forward
  • Turning the Struggle Into Fuel

04

  • The Guest Posting Advantage
  • Why Guest Posts Work and When They Don't 
  • Finding the Right Platforms for Your Message
  • Pitching and Writing Posts That Convert Readers

05

  • The Power of Podcasts
  •  Why Podcasting Is the Ultimate Trust Builder
  • How to Find the Right Shows (And Get Invited)
  • Making Your Interview Memorable and Shareable

06

  • PR, Media, and Getting Noticed
  • Why Press Matters—Even for First-Time Authors
  • Crafting a Compelling Pitch That Gets Picked Up
  • Turning Media Appearances into Ongoing Exposure

07

  • Social Proof and Audience Engagement
  • How to Turn Small Wins Into Big Momentum
  • The Right Way to Leverage Social Media
  • Building an Email List That Actually Cares

08

  • Testing Your Ideas Before You Commit
  • Why Most Books Are Written Backward
  • How to Know If an Idea Will Resonate
  • Using Audience Feedback to Shape Your Book

09

  • Metrics That Matter
  • How to Track Engagement and Reader Interest
  • What to Do If Your Early Tests Flop
  • The Difference Between Adjusting and Abandoning an Idea

10

  • Launching with Momentum
  • Why a "Silent Launch" Kills Book Sales
  • How to Stack Visibility Before Release Day
  • Turning Your First Readers into Evangelists

Want To Know More?

Sign-up below & download the first chapter for FREE! 

national park mountain range during daytime
Chapter 01

Getting out of the valley of despair doesn't take sheer will, but instead a return to your values...

Online Course

speak to sell: The podcast guest course

Enroll now
>