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Speak to Sell: The Podcast Guest Playbook

Unlock the Secrets to Becoming a Sought-After Podcast Guest!

The Podcast Guest Playbook is your ultimate guide to mastering the art of podcast guesting. Whether you're an author, entrepreneur, coach, or thought leader, this book provides you with step-by-step strategies to amplify your voice, build your authority, and grow your audience through impactful podcast appearances.

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EXPLORE

the Podcast Guest Playbook

Packed with actionable insights, you’ll learn how to craft compelling pitches, connect with the right shows, and deliver memorable interviews that resonate with listeners. Beyond landing guest spots, this playbook reveals how to leverage your appearances for lasting visibility and influence.

If you’re ready to turn every podcast opportunity into a platform for growth, The Podcast Guest Playbook is the resource you’ve been waiting for.

Who It’s For

The Podcast Guest Playbook is for anyone looking to amplify their voice and connect with new audiences through the power of podcast guesting. Whether you're an author aiming to promote your book, an entrepreneur seeking to expand your brand, a coach looking to attract more clients, or a thought leader eager to share your expertise, this book is your roadmap to success. If you’ve ever struggled with crafting the perfect pitch, finding the right shows, or turning guest spots into meaningful results, this playbook was written with you in mind.

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what you'll learn

  • How to Craft Irresistible Pitches
    • Learn what podcast hosts are really looking for and how to position yourself as their ideal guest.
    • Discover the key elements of a pitch that grabs attention and gets responses.
    • Access templates and examples to save time and boost your success rate.
  • Finding the Right Podcasts for Your Message
    • Identify shows that align with your expertise and target audience.
    • Master advanced research techniques to build a curated list of podcasts.
    • Avoid wasting time on irrelevant shows and focus only on high-impact opportunities.
  • Delivering Memorable Interviews
    • Develop storytelling skills that captivate listeners and leave a lasting impression.
    • Learn how to prepare effectively, from researching the host to refining your talking points.
    • Gain confidence in handling tough questions and staying on message.
  • Turning Guest Spots into Results
    • Discover how to leverage podcast appearances to grow your audience, build your authority, and drive sales.
    • Create a post-interview plan to keep the momentum going with audience engagement and promotions.
    • Learn how to repurpose content from your interviews to amplify your visibility across platforms.

execute a guest podcasting marketing strategy

  • Staying Organized and Consistent
    • Use proven systems to track your pitches, follow-ups, and interview results.
    • Stay consistent with your outreach while managing other priorities.
    • Gain tools to build a long-term podcast guesting strategy.
  • Overcoming Common Challenges
    • Conquer imposter syndrome and learn to confidently promote your expertise.
    • Navigate common pitfalls like sounding too salesy or struggling to connect with hosts.
    • Discover practical solutions to tech issues and improve the quality of your audio setup.
  • Why Podcast Guesting Works
    • Understand why podcast guesting is one of the most effective ways to grow your brand and influence.
    • Learn how to stand out in an increasingly competitive guest landscape.
    • See real-world examples of how others have successfully leveraged podcasting to achieve their goals.
man in gray shirt leaning on table with headphones facing another man leaning on table with headboard

Table of contents

01

  • Why Podcast Guesting is Your Best Marketing Tool
  • Learn why podcasts are one of the fastest-growing platforms for building authority and connecting with audiences.
  • Understand the unique advantages of guest appearances over other marketing methods.
  • See real-life examples of how podcasting has transformed personal brands and businesses.

02

  • Identifying Your Unique Expertise and Message
  • Learn how to position yourself as an authority in your niche.
  • Use exercises to align your message with the needs of podcast hosts and listeners.
  • Clarify your core message and identify the expertise you bring to podcast audiences.

03

  • Finding the Right Podcasts
  • Discover tools and directories to research and identify podcasts that fit your goals.
  • Learn how to assess a podcast’s audience, relevance, and quality.
  • Build a curated list of shows to pitch with confidence.

04

  • Crafting Irresistible Pitches
  • Break down the essential elements of a winning pitch.
  • Get templates and real-world examples of successful pitches that got booked.
  • Avoid common mistakes that lead to being ignored or rejected by hosts.

05

  • Preparing for a Standout Interview
  • Learn how to research the host and podcast to tailor your content.
  • Develop engaging talking points and stories to connect with listeners.
  • Practice handling tough questions and staying on message during the conversation.

06

  • Mastering Your On-Air Presence
  • Gain tips on speaking confidently and delivering your message clearly.
  • Understand how to use tone, rhythm, and pacing to captivate your audience.
  • Learn how to sound natural while promoting your work authentically.

07

  • Turning Guest Spots into Results
  • Discover strategies to turn podcast appearances into audience growth and engagement.
  • Learn how to guide listeners to take action after hearing your interview.
  • Use post-appearance follow-up techniques to maximize opportunities.

08

  • Staying Organized and Building Momentum
  • Use tracking tools and systems to manage your pitches, bookings, and results.
  • Stay consistent with outreach without becoming overwhelmed.
  • Build a sustainable strategy to keep landing guest spots long-term.

09

  • Overcoming Common Challenges
  • Address fears like imposter syndrome or rejection with actionable solutions.
  • Avoid sounding too promotional or salesy during interviews.
  • Troubleshoot tech issues and ensure your audio quality meets podcast standards.

10

  • Expanding Your Reach Beyond the Mic
  • Repurpose podcast content to maximize visibility across platforms.
  • Use guest spots to build relationships with hosts and other guests.
  • Develop a long-term strategy to expand your audience and grow your influence.

Want To Know More?

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Chapter 01

To get booked on podcasts, you need four key traits: Time, Organization, Preparation, and Resilience...

Online Course

speak to sell: The podcast guest course

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